The tool stack for selling your own work online
The tools I use to sell my own photography from Japan to the US, written up one at a time as I adopt them.
Seven steps, in the order I set them up for my own print shop. Each step has one article that compares the tools I looked at and says which one I picked and why. Steps without a link are still being written — I publish each one after I have used the tool, not before.
Show the work
A portfolio site that also handles client galleries and print sales.
Article coming once I have used it.
Make the physical product
Print-on-demand for wall art, so no inventory and no packing.
Article coming once I have used it.
Make the listing images
Mockups that show a print on a wall instead of a flat file.
Article coming once I have used it.
Sell it
A storefront for digital downloads and prints without marketplace fees.
Article coming once I have used it.
Keep the buyer
Email that follows up on carts and repeat purchases.
Article coming once I have used it.
Reach people
Scheduled social posting so publishing does not eat the week.
Article coming once I have used it.
Measure
Analytics that say which posts actually sent buyers.
Article coming once I have used it.
Written by Kazuto Oohira, a landscape photographer in Japan selling prints to the United States. Some links are affiliate links —here is how that works.